منابع مشابه
country- of- origin influence on customer purchase decision
country-of-origin (coo) is one of the most important external cues which influence on the customers purchase decision and has been topic of so many studies. for the same reason, the present article with taking into consideration one hundred forty two students of isfahan university as its statistical sample, first tried to measure the influence of coo on students’ purchase decisions among the sa...
متن کاملPredicting Country of Origin from Genetic Data
Introduction Genetic variation in Europe is spatially structured; similarity decays with geographic distance. The most striking visual manifestation of this is the fact that when the first two principal components of the genotype matrix are plotted against one another with samples labeled by country of origin, the map of Europe is recapitulated [1]. As a result, Principal Components Analysis (P...
متن کاملCountry of origin: A competitive advantage?
Country of origin has been identified in the literature as an important cue that might be used by global marketers to influence consumers’ valuation of the brand. Its effect on consumer perceptions, affect and behavioral intentions has been widely documented, based on consumer surveys and laboratory experiments. Despite this empirical evidence, we argue that country of origin is only one extrin...
متن کاملCountry-of-origin Effects on Product Evaluations
This article reviews the literature regarding the effect of country of origin on buyer evaluations of products. The issue is important for countries (especially resource-poor, developing countries) that need to increase manufactured exports and for firms that source products in countries different from where sold. Marketing inferences are drawn, and implications for future research are develope...
متن کاملCountry of Origin , Branding Strategy and Internationalisation :
This paper studies the internationalisation of Chinese piano firms from a branding perspective. The purpose of the paper is two folds. Firstly it examines the interplay between the country of origin (COO) effect and international branding, and how COO affects the choice of branding strategies in international markets. Secondly, it explores the possible link between international branding decisi...
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ژورنال
عنوان ژورنال: Nature Biotechnology
سال: 2008
ISSN: 1087-0156,1546-1696
DOI: 10.1038/nbt1208-1323a